Revenue Management 收益管理
Revenue Management Science (Fall 2024) 收益管理
Lecture Schedule
No. | Schedule | Remarks |
01 | 概述 | TBA |
02 | 收益管理的基础 | TBA |
03 | 预测 | TBA |
04 | 超订 | TBA |
05 | 容量控制 | TBA |
06 | 动态定价 | TBA |
07 | 收益管理的行业应用(航空业) | TBA |
08 | 收益管理的行业应用(酒店业) | TBA |
09 | 收益管理的新发展 | TBA
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References
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Phillips 2e | Phillips中文 | 周晶 | Talluri | Ozer | Gallego |
SUP, 2021 | 中国财政经济出版社, 2008 | 科学出版社, 2009 | Springer, 2004 | OUP, 2012 | Springer, 2019
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Robert Phillips. Pricing and Revenue Optimization (2e). 2021, Stanford University Press, Stanford, CA.
Robert Lewis Phillips,译者:陈旭, 慕银平。定价与收益优化。中国财政经济出版社, 2008年.
周晶,杨慧。收益管理方法与应用。科学出版社。2009年.
Kalyan T Talluri, Garrett J van Ryzin. The Theory and Practice of Revenue Management. 2004, Springer.
Özalp Özer and Robert Phillips. The Oxford Handbook of Pricing Management. 2012, Oxford University Press.
Guillermo Gallego, Huseyin Topaloglu. Revenue Management and Pricing Analytics. 2019, Springer.
Tudor Bodea, Mark Ferguson. Segmentation, Revenue Management, and Pricing Analytics. 2014, Routledge.
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